Nike App Creative Pillar
We are making a marketing campaign for the Nike App that highlights app services and features through emotive storytelling. Various creators will make short-form, quick hitting, dynamic content that will be edited together into a promotion video of our New App.
The Big Idea:
Everyone has their own interest and passion in pursuit of sporty lifestyle. In Nike app, you can easily find what suits your passion and explore more. Stemming from 4 benefit features, we utilize conversational super with different visual presentation mixing UI screen scrolling to showcase the diverse communications and experiences brought by new app. Its holistic contents and functions can meet the need of every sports lover.